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商品編號： 9-810-140 出版日期： 2010/06/22 作者姓名： Applegate, Lynda M.;Piccoli, Gabriele 商品類別： Entrepreneurship 商品規格： 20p 再版日期： 2010/09/02 地域： Bahamas 產業： Accommodation & food services 個案年度： 2009 -
商品敘述：
Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.
涵蓋領域：
Change management;Entrepreneurship;Innovation;Leadership;Service management;Strategy
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